Do you have a website? Is it working for you? Think of your website as an investment in you and your business. Your website helps bring value to your business, but it should also be thoughtful and compelling for your visitors.
Do You need a Website?
You may be losing business and clients if you don’t have a website. Your website is a way to advertise that you are a legitimate business. It doesn’t matter what type of business you’re running, you need to have a website. Your website is how you show off your past work, highlight your products or services, and show your visitors the benefits of working with you.
A way to connect 24/7
Photo courtesy of Death to Stock Photography
Your website provides a direct line for your customers to connect with you 24 hours a day, 7 days a week, during holidays or weekends. Being accessible is good for business and your customers no matter what type of business you’re running.
Expand your reach
Another powerful way your website is an investment is that it can help expand your reach. Be sure to include your website in your email signature, business cards, and other marketing collateral so people can learn more about what you offer.
Create a website that converts
You need to consider your audience before you build a website. Simply having a website may not be enough. Your website needs to attract and convert visitors to customers. Are you showing off your products or services in a way that’s compelling to your audience? How do your products or services solve the visitors’ problems or major pain points?
Your website should speak to the benefits of working with you. Offer some value to your visitor by pointing out common issues, how you solve them, and why they should work with you. It’s important to reveal the features of working with you, but your audience wants to know what’s in it for them and not just how it works.
Create compelling copy
Website content should be short and sweet! Attention spans on the internet are drastically different than attention spans for other printed mediums. Keep your paragraphs concise and don’t be afraid to write single-sentence “paragraphs” to get your point across succinctly.
Persuasive copy also works. This goes back to understanding your audience and ideal client. Consider the top three complaints you hear when on-boarding new customers and write your copy around that. (There are those benefits again!)
What makes you unique?
What do you offer to your clients? Whom are you serving primarily? Have you discovered that your business serves a specific niche? Define who your audience is by understanding how you help them. By defining your unique value, you’ll discover your audience shares the same values.
Ask yourself the following questions when defining your audience and ideal client:
- What is different about my product / service / offering? Is this different than my competitors?
- How do I best serve my clients? Is this different than how my competitors serve their clients?
- What do I offer that helps empower my clients to be the best they can be in their business?
Once you discover your unique value then you can offer this to your customers by showing off all the direct benefits of working with you.
Sell what your clients need
You are likely in business because you’re offering something your clients need. People will look to you to provide exactly what they need. Once you understand what makes you unique and the benefits of working with you then you’ll be able to define your ideal client and speak directly to the benefits of your partnership.
This means understanding that everyone is not your ideal client. Once you understand your audience then you’ll be able to offer specific solutions that address their pain points and problems while establishing yourself as an expert in the field at the same time.
Ready to build or redesign your website?
Do you need a website or new, fresh design for your existing site? Contact Sublime Creations today to request your free Website Audit or to schedule a 30-minute consultation to discuss how Sublime Creations can help make the web work for you.
