It is important to consider your long-term goals before you begin your online marketing and advertising campaigns and remember that it can take a minimum of 3 months and sometimes as many as 6 months before you begin to see a return on your investment, so choosing the right marketing, advertising and search engine optimization options are important.
There are several options available for small businesses that are budget friendly and effective:
AdWords, PPC (pay-per-click): Google AdWords & PPC are a fast way to generate traffic and you can control how much you choose to spend.
Pandora Advertising & Facebook Ads: both platforms let you target specific demographics on a local scale.
Cross-blogging: reach out to organizations, schools, or other partners in the industry to guest write on their blog. Send your articles to Ezinearticles.com, ArticlesBase.com and TheFreeLibrary.com to get back-links as well as potential traffic to your website.
Social Media Marketing: Facebook, Twitter, LinkedIn, Google Places, Yahoo Local and Bing Local are waiting for your listing. Get on all of these platforms to increase your search engine exposure as well. Most are free to join.
Local Listings: Craigslist, Local.com, and YP.com have free services and there are plenty of other local listing services such as CitySearch, Froogle and Dotster. Daily Deals such as Groupon or WeeklyPlus can also increase your online presence.
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